The difference between the success and failure of a small business can often be found in whether or not they accept credit cards…
In order for a business to thrive they need to cater to the needs of their customers. Most customers want a method of payment that is easiest for them. If you accept credit cards you’ll give your customers another choice in payment options.
Many people carry credit cards because they are one of the most convenient and accessible methods of payments. Almost every major type of retailer will accept credit cards. The customer doesn’t have to worry about having enough cash nor do they need to use a debit card. Most banks allow you only a limited number of transactions on your debit card each month. If you surpass this, you’ll be faced with use charges.
Credit cards don’t have these same limitations and therefore many people use them as their primary method of payment. If they come across a business that doesn’t accept credit cards they might decide to take their money elsewhere.
If you are indeed a small business and it seems that having the ability to accept credit cards is out of your reach you might be wrong. It’s possible for many businesses, regardless of size, to obtain a merchant account which then affords them the privilege of being able to accept credit cards.
The first step is to visit your local bank. There you’ll be able to discuss with a financial advisor how your business can take the leap into the credit card world. He or she will explain the process and costs involved to you so that you can begin to accept credit cards.
There is a bit more paperwork involved when you do offer credit card payments to your customers. However, any extra work is more than made up for in the increase in business.
It’s especially vital that an online business has the ability to accept credit cards. When someone visits your website and spots a product they want to purchase, it’s important to them that they can buy the product quickly and effortlessly. They do not want to write you a check or go get a money order. They want to be able to go through the order process online which includes using their credit card to make the purchase.
If you want to give your business its best chance of success than get set up to accept credit cards. Your future customers will appreciate the convenience and you’ll enjoy the benefits as well.